How much should I spend on ads?
Less than you think, to start. I'd rather prove one channel works on a small budget than burn a big one learning. The management is part of your monthly plan; the ad spend itself is yours and goes straight to Google or Meta.
Who owns the ad account?
You do, in your name. If we ever part ways you keep the account, the history and the data. I've seen too many owners locked out of their own campaigns.
Will ads work for my business?
Sometimes the honest answer is no — if nobody's searching for what you do, search ads won't invent demand. I'll tell you that before you spend, not after.
Do you guarantee results?
No, and nobody honest does — I don't control what your competitors bid. What I control is the targeting, the copy, the landing page and telling you the truth about what came back.